Marketing Madness

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A01=Michael Jacobson
advertising effects on society
advertising influence research
Anorexia Nervosa
Author_Michael Jacobson
Bat Mitzvahs
Category=JHB
commercial billboards
Commercial Messages
commercialization of public spaces
consumer behavior analysis
cultural impact of advertising
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Fight Channel
Greenpeace USA
Home Shopping Channels
Home Shopping Network
Human Suffering
Iron Maiden
Local Tv News
Local Tv Station
Local Tv Station's News
marketing strategies
media commercialization studies
PBS Affiliate
PBS Station
Pop Star
Program Length Commercials
stealth advertising
Swedish Bikini Team
targeting youth marketing
Tobacco Ads
Tv Commercial
Tv Listing
Tv Spot
Tv Station
Tv's Remote Control
USA Today
Young Men

Product details

  • ISBN 9780367009076
  • Weight: 640g
  • Dimensions: 170 x 254mm
  • Publication Date: 18 Apr 2019
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team—and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C

Michael F. Jacobson is co-founder of the Center for the Study of Commercialism and executive director of the Center for Science in the Public Interest. Jacobson is also author or co-author of What Are We Feeding Our Kids, Marketing Disease to Hispanics, and many other books and reports.

Laurie Ann Mazur writes on issues of environmental and social justice.

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