Marketing Madness
Regular price
€55.99
A01=Michael Jacobson
advertising effects on society
advertising influence research
Age Group_Uncategorized
Age Group_Uncategorized
Anorexia Nervosa
Author_Michael Jacobson
automatic-update
Bat Mitzvahs
Category1=Non-Fiction
Category=JHB
commercial billboards
Commercial Messages
commercialization of public spaces
consumer behavior analysis
COP=United Kingdom
cultural impact of advertising
Delivery_Pre-order
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Fight Channel
Greenpeace USA
Home Shopping Channels
Home Shopping Network
Human Suffering
Iron Maiden
Language_English
Local Tv News
Local Tv Station
Local Tv Station's News
marketing strategies
media commercialization studies
PA=Temporarily unavailable
PBS Affiliate
PBS Station
Pop Star
Price_€20 to €50
Program Length Commercials
PS=Active
softlaunch
stealth advertising
Swedish Bikini Team
targeting youth marketing
Tobacco Ads
Tv Commercial
Tv Listing
Tv Spot
Tv Station
Tv's Remote Control
USA Today
Young Men
Product details
- ISBN 9780367158941
- Weight: 453g
- Dimensions: 170 x 254mm
- Publication Date: 19 Oct 2020
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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This book documents the "unholy alliance" between corporations and Hollywood and takes up issues as how marketers turn citizens into consumers, ads that kill, sex in advertising, marketing in public schools, and selling of social issues. It acts as a primer on the social ills of commercialism.
Michael F. Jacobson is co-founder of the Center for the Study of Commercialism and executive director of the Center for Science in the Public Interest. Jacobson is also author or co-author of What Are We Feeding Our Kids, Marketing Disease to Hispanics, and many other books and reports.
Laurie Ann Mazur writes on issues of environmental and social justice.
