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Marketing Management and Communications in the Public Sector

Martial Pasquier | Jean-Patrick Villeneuve
€210.80
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A01=Jean-Patrick Villeneuve
A01=Martial Pasquier
Author_Jean-Patrick Villeneuve
Author_Martial Pasquier
Basic Communication Approach
BSE
Category=JP
Category=JPP
Category=KC
Category=KJMV7
Category=KJSA
Category=KJVN
Category=KJVX
Category=KNV
co-branding
communication ethics
communication models
communication strategies
communication theory
communications instruments
communications models
Country's Specific Institutional Arrangement
Country’s Specific Institutional Arrangement
crisis communication
Defined Target Groups
Documentary Transparency
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
FIFA Sponsor
Gotthard Base Tunnel
government communication
Information Management Problem
institutional communications
international public sector marketing applications
Jean-Patrick Villeneuve
marketing information research
Marketing Information Systems
marketing instruments
marketing management
Marketing Mix Concept
marketing strategy
Monetary Units
non-profit management
Ozone Air Pollution
policy implementation strategies
Politico Administrative System
postgraduate resource
Proactive Disclosure
Public Administration
public communication
public communications
public management
public marketing
Public Organizations
public sector marketing
public-private partnerships
qualitative case analysis
Season Tickets
Service Beneficiaries
social marketing
Sorting Household Waste
stakeholder engagement
Tonnes
Town Halls
transparency initiatives
Vice Versa

Product details

  • ISBN 9781138655799
  • Weight: 521g
  • Dimensions: 156 x 234mm
  • Publication Date: 22 Aug 2017
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.

With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.

This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.

The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
About Jean-Patrick Villeneuve | Martial Pasquier
Martial Pasquier is Vice-Rector of the University of Lausanne, Switzerland, and Professor of Public Management at the Swiss Graduate School of Public Administration (IDHEAP). Jean-Patrick Villeneuve is Professor of Public Communication and Vice-Dean of the Faculty of Communication Sciences at the Università della Svizzera Italiana, Switzerland, and Adjunct Professor at Canada's École Nationale d'Administration Publique (ENAP).  

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