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Marketing Management and Strategy

George Tesar
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A01=George Tesar
African Business
African enterprise strategy case studies
African Marketing
Author_George Tesar
business environment Africa
case study pedagogy
Category=KJK
Category=KJMV7
Category=KJS
Commercial Enterprise
Controllable Marketing Variables
Corporate Perspectives
Direct Solar Driers
emerging markets analysis
enterprise risk assessment
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
executive decision making
External Business Environment
Fabrication Shop
High Technology Enterprises
International Marketing
KAP Study
Kiosk Owners
managerial leadership Africa
Managerial Operations
Managerial Strategy
Marketing Actions
Marketing Cases
Marketing Management
Marketing Management Functions
Marketing Operations
Marketing Opportunities
Marketing Performance
MBA Degree
Meat Supply Chain
Medium Sized Enterprises
Potential Marketing Opportunities
Professional Marketing Management
Smaller Manufacturing Enterprises
Smallholder Dairy Farmers
South African Wine
Strategic Action
Strategic Marketing
Tropical Fruit Juice
Young Man

Product details

  • ISBN 9780415783347
  • Weight: 498g
  • Dimensions: 156 x 234mm
  • Publication Date: 08 Feb 2013
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa.

By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken.

The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.
About George Tesar
George Tesar is Emeritus Professor at Umeå University, Sweden John Kuada is Professor of International Business at Aalborg University, Denmark

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