Marketing Management in Air Transport (RLE Marketing)
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€61.50
A01=Jack Grumbridge
air travel consumer behaviour
airline industry marketing case studies
airline market research methods
airline pricing analysis
airline service management
Author_Jack Grumbridge
aviation marketing strategies
Category=KJS
Category=KNG
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
marketing
mass-marketing
regulatory impact aviation
Product details
- ISBN 9781138995659
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 11 Dec 2015
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research, an analytical review of airline pricing and co-operative agreements between airlines, as well as product planning and the marketing processes once the schedules are on sale.
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