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Marketing Management in Asia.

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Apartment Complex
Asian market entry challenges
Audrey Tautou
Category=KJMV7
Category=KJS
Category=KJSM
China
consumer behavior Asia
Consumption
Coo Image
Corporate Brand Image
cross-cultural marketing strategies
Customer Service
distribution channels emerging markets
Emerging Markets
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
EU Accession
EU Accession Negotiation
Fi Ve
Free Trade
Full EU Membership
Ha Noi
India
Japan
Low Involvement Product Categories
multinational corporations Asia
Negative Coo
QOL Concept
Real Estate Developers
Retail Branding
Retail Store Brand
Sales Promotion Practices
Service Performance
service performance standards
Single Detached Houses
Substantial Selling
Taiwan
Tesco PLC
Thailand
trade policy analysis
Turkey
UK Experience
UK Product
UK Style
Uncertainty Avoidance
Vietnam
Vietnamese Consumers
Vietnamese Market

Product details

  • ISBN 9780415523172
  • Weight: 540g
  • Dimensions: 152 x 229mm
  • Publication Date: 06 Sep 2012
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit.

Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.
About
Stan Paliwoda is Professor of Marketing at the University of Strathclyde, UK. He has held professorial appointments at the University of Birmingham and University of Calgary, Canada. He is widely published in books, refereed journals and is on the Editorial Board of several journals. Tim. G. Andrews is Associate Professor at Thammasat University, and co-founding editor of the Routledge Working in Asia series. He has published widely on Asian management issues in some of the world’s top academic journals, as well as several books and book chapters on marketing, most recently in the Handbook of Research on Business in Asia. Junsong Chen is a faculty member of marketing at China Europe International Business School. His work has been published in Journal of World Business, Harvard Business Review (Chinese), and Journal of Brand Management. He also contributed chapters in Blackwell Handbook of Judgment and Decision-making, Service Marketing in Asia, and China CEO - A Case Guide for Business Leaders in China.