Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing
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A01=George Tesar
A01=Jan Bodin
Author_George Tesar
Author_Jan Bodin
Business to Consumer Marketing
Category=KJMV7
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Geographically Remote Clusters
Managing Clusters
Marketing Management
Regional Development
Structuring Clusters
Product details
- ISBN 9789814383059
- Publication Date: 22 Jan 2013
- Publisher: World Scientific Publishing Co Pte Ltd
- Publication City/Country: SG
- Product Form: Hardback
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This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies.The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.
