A01=Michael Baker
academic marketing research
Author_Michael Baker
Boston Box
business planning methodology
business strategy analysis
Category=KC
Category=KJ
Category=KJMV7
Category=KJS
CIM
Competition Intensity
competitive analysis techniques
critical
Critical Path Method
CSF
Directional Policy Matrix
DPM.
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
factor
get
Good Good Average Poor
High Cost
International Business Realities
Low Cost
market segmentation frameworks
Marketing Case
marketing decision models
Marketing Mix
Marketing Orientated
Marketing Plan
mix
Nation's Business Community
Nation’s Business Community
operational
Operational Marketing Plan
operational marketing plan development
orientation
Pest
plan
PLC Concept
Product Life Cycle Curve
Repurchase Cycles
Shell's Directional Policy Matrix
Shell’s Directional Policy Matrix
SMP Process
strategic
success
there
Vice Versa
World's Largest Trading Nation
World’s Largest Trading Nation
Product details
- ISBN 9781138440999
- Weight: 690g
- Dimensions: 189 x 246mm
- Publication Date: 28 Jul 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: where are we now? where do we want to go? how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.
