Marketing Mix Standardisation in International Marketing

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A01=Tobias Richter
Author_Tobias Richter
Category=KCS
Category=KJMV5
Category=KJMV7
Category=KJR
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction

Product details

  • ISBN 9783631388297
  • Weight: 530g
  • Dimensions: 148 x 210mm
  • Publication Date: 23 Apr 2002
  • Publisher: Peter Lang AG
  • Publication City/Country: CH
  • Product Form: Paperback
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