Marketing, Morality and the Natural Environment
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A01=Andrew Crane
Author_Andrew Crane
business
business ethics
Business Ethics Literature
Campaigning Priorities
Category=KC
Category=KJG
Category=KJM
Category=KJS
collaboration
companies
Conventional Companies
corporate social responsibility
Environmental Executives
Environmental Issues
environmental policy analysis
Environmental Protagonists
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ethical decision making in marketing
green
Green Marketing Activities
Green Marketing Practice
Green Marketing Programmes
Green Purchase Behaviour
Industrial Marketing
Marketing Ethics
Marketing Exchange
meaning
mission
Moral Meaning
Narrative Surfing
ngo
NGO Partner
NGO Respondent
organisational behaviour
Pfeffer 1981b
practices
SMC
social
Social Mission
Social Mission Companies
societal
Societal Marketing
Societal Marketing Orientation
stakeholder engagement
Subcultural Divisions
sustainability management
Watson 1994a
Product details
- ISBN 9780415213820
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 26 Oct 2000
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
