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Marketing of Tourism Experiences

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Asian Tourists
Category=KJS
Category=KNP
Co-creation Experience
co-creation tourism
Co-creation Tourism Experience
consumer behaviour
consumption
Cronbach Alpha Internal Consistency Reliabilities
Cultural Group Differences
Cultural Language Group
cultural tourism research
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
experience economy
experiential consumption in hospitality
Fit Indices
Good Life
Incremental Fit Index
leisure
leisure studies
literary
Literary Trail
Path Coefficients
Peak Touristic Experience
precinct
quality
Quality Tourism Experiences
Repeat Patronage Intentions
RMSEA Value
Satisfaction Judgments
service
service design theory
Service Experience Consumption
Southbank Promenade
Standardized Residuals Covariance Matrix
Supporting Consumer Experiences
Tourism Experiences
Tourism Precinct
tourist
trail
Uncertainty Avoidance
Urban Tourism Precincts
visitor
wine
Wine Tourism

Product details

  • ISBN 9780415567589
  • Weight: 690g
  • Dimensions: 174 x 246mm
  • Publication Date: 07 Dec 2009
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun.

This book was based on a special issue of Journal of Hospitality Marketing & Mangement.
About
Noel Scott is a senior lecturer in the School of Tourism and Leisure Management, The University of Queensland. Eric Laws is an adjunct professor at James Cook University, Cairns, Queensland, Australia. Philipp Boksberger is Director of the Institute for Tourism and Leisure Research at the University of Applied Science HTW Chur, Switzerland.