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Nigel Piercy

Marketing Organisation (RLE Marketing)

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€179.80
A01=Nigel Piercy
advertising
Author_Nigel Piercy
Brand Champion
business structure analysis
Category=KJS
Chief Marketing Executive
Decentralised Marketing
departmental power dynamics
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Formal Organisational Strategy
Functional Resources
Increased Information Processing Capacity
Information Processing Burden
Information Processing Capacity
Information Structure Power Model
information-processing theory
marketing
Marketing Concept
Marketing Department
Marketing Failures
marketing function integration
Marketing Information Function
Marketing Information Systems
Marketing Operation
Marketing Organisation
Marketing Structures
Marketing Sub-unit
Marketing Subsystems
NPD Process
Operational Marketing
organisational decision processes
organisational design in marketing management
organisational strategy development
Pm Role
Trade Marketing
Uncertainty Avoidance
Vice Versa

Product details

  • ISBN 9781138791510
  • Weight: 498g
  • Dimensions: 156 x 234mm
  • Publication Date: 22 Aug 2014
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:

  • The study of the organisational location and positioning of the marketing function

  • The analytical perspectives of information-processing theories of organisation

  • The relationship between structure and information

  • Organisational processes
About Nigel Piercy

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