Marketing Organisation (RLE Marketing)
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A01=Nigel Piercy
advertising
Author_Nigel Piercy
Brand Champion
Category=KC
Category=KJS
Chief Marketing Executive
Decentralised Marketing
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Formal Organisational Strategy
Functional Resources
Increased Information Processing Capacity
Information Processing Burden
Information Processing Capacity
Information Processing Requirements
marketing
Marketing Concept
Marketing Department
Marketing Information Function
Marketing Information Systems
Marketing Operations
Marketing Organisation
Marketing Structures
Marketing Sub-unit
Marketing Subsystems
NPD Process
Operational Marketing
Pm Role
Strategic Contingencies
Trade Marketing
Uncertainty Avoidance
Vice Versa
Product details
- ISBN 9781138980488
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 26 Nov 2015
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:
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- The study of the organisational location and positioning of the marketing function
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- The analytical perspectives of information-processing theories of organisation
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- The relationship between structure and information
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- Organisational processes
Multivolume collection by leading authors in the field
