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B01=Andrew MacLaren
B01=Kevin O'Gorman
B01=Thomas Farrington
business
Category=KJS
communications
COP=United Kingdom
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Format=BC
Format_Paperback
Language_Others
management
marketing
PA=Available
Price_€20 to €50
PS=Active
SN=Global Management Series
softlaunch
Product details
- ISBN 9781911396192
- Format: Paperback
- Dimensions: 189 x 246mm
- Publication Date: 31 Aug 2017
- Publisher: Goodfellow Publishers Limited
- Publication City/Country: GB
- Product Form: Paperback
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Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.
Areas include some of the most significant and fast growing sectors of the developed economy, such as:
• Digital marketing
• The experience economy and services marketing
• Co-creation and customer engagement
This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.
