Marketing/Planning Library and Information Services
Regular price
€72.99
14 days return policy
Shipping & Delivery
A01=Darlene E. Weingand
Author_Darlene E. Weingand
Category=GLC
Category=KJS
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Management and Administration: Marketing and Promotion
Product details
- ISBN 9781563086120
- Weight: 454g
- Dimensions: 152 x 229mm
- Publication Date: 15 Oct 1999
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This new edition of Weingand's practical handbook gives a broad overview of the entire marketing/planning system-from a working definition of marketing, creating a marketing team, and developing a mission to conducting a marketing audit, setting goals, creating an action plan, designing and pricing the product, connecting to customers, promoting services, and evaluating the end result. In each of these areas, Weingand has updated the information, added new scenarios and figures, even restructured some of the concepts. Special attention is given to the relationship between the library's mission and vision, and a more thorough discussion of budgetary considerations is offered. A new chapter that focuses on the future and the library's role in the next millennium concludes the work. This basic g
DARLENE E. WEINGAND is Professor Emerita at the University of Wisconsin-Madison and an Adjunct Professor of Information and Computer Science, University of Hawaii, Manoa.
