A01=Chris Lovelock
A01=George S. Day
A01=Gordon Lewin
A01=J. E. Bateson
A01=Steven Permut
and Government: U.S. Public Policy and Administration
Author_Chris Lovelock
Author_George S. Day
Author_Gordon Lewin
Author_J. E. Bateson
Author_Steven Permut
Category=KNG
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
Law
Politics
Product details
- ISBN 9780275924997
- Publication Date: 17 Nov 1987
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
CHRISTOPHER H. LOVELOCK is an Associate Professor at the Harvard Business School.
GORDON LEWIN is Principal in the firm of Gordon Lewin and Associates, a consulting firm specializing in marketing and planning for the transportation community.
GEORGE S. DAY is Professor of Marketing at the University of Toronto.
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