Marketing Research
Regular price
€108.99
Business and Management
Category=KJSM
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_new_release
eq_nobargain
eq_non-fiction
Product details
- ISBN 9781779563132
- Dimensions: 203 x 254mm
- Publication Date: 28 Feb 2026
- Publisher: Arcler Press
- Publication City/Country: CA
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
The goal of this book is to equip students with the knowledge and skills necessary to conduct effective marketing research. The book covers the research process, including problem definition, research design, data collection, data analysis, and report preparation. By integrating theoretical concepts with practical applications, it prepares students to make data-driven marketing decisions and develop successful marketing strategies.
Roberto Castañeda Sarabia holds a Ph.D. in Education and a Master's in Human Development. His career spans academia and industry, with extensive experience in marketing research and higher education. Castañeda teaches market research at universities in Mérida, Yucatán, and has been a visiting professor at the Universidad Nacional de Costa Rica. His professional experience in Mexico, Peru, Brazil, and the United States, working with multinational corporations and organizations like UNICEF, brings an insightful perspective to global marketing management. Castañeda's background in qualitative and quantitative research methodologies, combined with his international exposure, contributes to a well-rounded approach in marketing research. His diverse experience offers a comprehensive view of the marketing discipline, bridging theoretical concepts with practical applications in various cultural contexts.
