Marketing Research for Non-profit, Community and Creative Organizations
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A01=Bonita Kolb
applied social research
audience segmentation
Author_Bonita Kolb
Cable Tv Company
Cartoon Completion
Category=KJSM
community needs assessment
data-driven strategy for non-profits
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
focus
Focus Group Script
form
group
Intercept Interviews
Internal Research Process
Mail Surveys
National Library
Nonprofit
Nonprofit Organization
participant
Participant Profile
profile
programme evaluation methods
projective
Projective Techniques
publications
qualitative data analysis
Quantitative Research
research ethics in charities
sage
Sage Publication
Season Tickets
Self-administered Survey
survey
Survey Form
Survey Research
Survey Research Process
Survey Taker
Syndicated Research Firms
techniques
Thematic Appreciation Tests
Uncertainty Avoidance
Weight Loss Surgery
White Space
Young Men
Product details
- ISBN 9780750687607
- Weight: 725g
- Dimensions: 189 x 246mm
- Publication Date: 30 Jun 2008
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions.
Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies.
'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments.
