Marketing Research with SAS Enterprise Guide
Regular price
€248.00
7bdat
A01=Kristof Coussement
A01=Nathalie Demoulin
academic statistics
advanced statistical analysis for marketing
Author_Kristof Coussement
Author_Nathalie Demoulin
business analytics
Category=KJS
CCC
data interpretation
dataset
description
Discriminant Analysis
Discriminant Function
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Exploratory Factor Analysis
High Quality Display
Kaiser's Measure
Kaiser’s Measure
Loyalty Card
Loyalty Card Holders
managerial decision making
method
minimum
Multiple Linear Regression
multivariate techniques
output
Quantiles Plot
quantitative research methods
Regression Model
results
Rotated Factor Pattern
Rotated Factor Pattern Matrix
Sas 7bdat
SAS Data File
SAS Dataset
SAS Enterprise Guide
Scatter Plot
Selection Pane
Source DF Sum
SPSS File
Store Satisfaction
tab
Theoretical Normal Distribution
variance
Vice Versa
Ward's Minimum Variance Method
wards
Ward’s Minimum Variance Method
Product details
- ISBN 9781138440852
- Weight: 453g
- Dimensions: 174 x 246mm
- Publication Date: 29 Jun 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SAS Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular. Marketing Research with SAS Enterprise Guide includes 236 screen shots to provide a detailed explanation of the SAS Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information, collating it to provide reliable knowledge, and how to use these insights to solve day-to-day business and research problems. SASoffers a stand-alone marketing research tool by means of the SAS OnDemand Enterprise Guide solution for academics and business professionals. This straightforward, pragmatic reference manual will help: -
Kristof Coussement is Professor of Marketing at IÉSEG School of Management, France. He has published in international peer-reviewed journals and his main research interests are all aspects in Customer Intelligence, B2B Intelligence, Direct marketing and analytical CRM. Improving his 'practical' experience over the years by doing several real-life research projects in a different number of industries as research associate of a Brussels-based company, he mainly focuses on profound academic research with a high-added value to business. Professor Coussement is founder and committee member of BAQMaR, the largest European Association for Quantitative & Qualitative Marketing Research. Nathalie Demoulin is Professor of Marketing at IESEG School of Management, France. She is currently researching topics in loyalty, waiting time and sensorial marketing in service and retailing sectors. She has published in French and international peer-reviewed journals. Karine Charry is Professor at IÉSEG School of Management, France. Her research focuses on consumer behaviour as well as persuasion mechanisms in marketing and health prevention communications. Her ten-year experience in marketing departments of a diversity of companies and sectors in B-to-B and B-to-C contributes to the pragmatic approach of her publications and teaching.
