A01=Arnold K. Weinstein
advanced marketing management theory
advertising
advertising effectiveness
Author_Arnold K. Weinstein
behavioural marketing science
Category=KJS
Chance Element
Channel Decision
consumer decision processes
Control Element
Customer Analysis
Discounted Cash Flow
distribution strategy
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Evaluating Advertising Effectiveness
Exponential Smoothing
Governmental Area
Incremental Profit
marketing
Marketing Management Function
Marketing Mix
Opinion Polling
Personal Selling
Price Decision
Product Line Pricing
quantitative analysis methods
RLE
Sales Analysis
sales forecasting techniques
Sales Management Job
Sales Programme
Tem Porality
Total Sales Potential
Trade Channel
Trend Extrapolation
Unrestricted Random Sample
Winning Bid Price
Product details
- ISBN 9781138794054
- Weight: 590g
- Dimensions: 156 x 234mm
- Publication Date: 22 Aug 2014
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
