Marketing (RLE Marketing)
Regular price
€61.50
A01=Arnold K. Weinstein
advertising
Author_Arnold K. Weinstein
Category=KC
Category=KJC
Category=KJS
Category=KJU
Chance Element
Channel Decision
Control Element
Customer Analysis
Discounted Cash Flow
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Evaluating Advertising Effectiveness
Exponential Smoothing
Governmental Area
Incremental Profit
marketing
Marketing Management Function
Marketing Mix
Opinion Polling
Personal Selling
Price Decision
Product Line Pricing
RLE
Sales Analysis
Sales Management Job
Sales Programme
Tem Porality
Total Sales Potential
Trade Channel
Trend Extrapolation
Unrestricted Random Sample
Winning Bid Price
Product details
- ISBN 9781138980518
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 26 Nov 2015
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
