A01=Maia Bloomfield Cucchiara
academic
administration
administrative
affluent
amenities
america
american
Author_Maia Bloomfield Cucchiara
Category=JBSD
Category=JNF
Category=RPC
classroom
community
education
educational
elementary
eq_bestseller
eq_isMigrated=1
eq_non-fiction
eq_society-politics
ethics
family
funding
industrial
interpersonal
learning
methodology
middle grade
money
morals
neighborhood
parenting
pedagogy
philadelphia
policy
postindustrial
public school
regional
renewal
research
scholarly
schooling
schools
strategy
student
teacher
textbook
theory
united states
urban
usa
Product details
- ISBN 9780226016825
- Weight: 510g
- Dimensions: 16 x 23mm
- Publication Date: 25 May 2013
- Publisher: The University of Chicago Press
- Publication City/Country: US
- Product Form: Paperback
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Discuss real estate with any young family and the subject of schools is certain to come up - in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood's vitality, and city planners have ever more explicitly promoted "good schools" as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia's Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. Navigating complex ethical terrain, she balances the successes of such policies in strengthening urban schools and communities against the inherent social injustices they propagate - the further marginalization and disempowerment of lower-class families.
By asking what happens when affluent parents become "valued customers," "Marketing Schools, Marketing Cities" uncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.
Maia Bloomfield Cucchiara is assistant professor of urban education in the College of Education at Temple University.
