Marketing Scientific and Technical Information
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academic publishing
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American Documentation Institute
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B01=William R. King
Category1=Non-Fiction
Category=JHB
Channel Intermediaries
Channel Members
Channel Selection Strategies
Componential Segmentation
Conjoint Measurement
consumer needs assessment
Control Group's Attitudes
Control Group’s Attitudes
COP=United Kingdom
Delivery_Pre-order
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Individual User Differences
information acquisition strategy
Information Infrastructure
information management
Interstate Commerce Commission
Kendall Rank Correlation Test
knowledge dissemination
Language_English
market segmentation
market segmentation strategy
Marketing Failure
marketing theory
marketing theory application in science
National Library
National Technical Information Service
Organization's Competitive Environment
organizational information systems
Organization’s Competitive Environment
PA=Temporarily unavailable
Post-implementation Testing
Price_€20 to €50
PS=Active
scientific and technical information policymaking
softlaunch
Standard Industrial Classification
STI Policy
user behavior analysis
User Loyalty
Product details
- ISBN 9780367170790
- Weight: 340g
- Dimensions: 145 x 229mm
- Publication Date: 07 Dec 2020
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.
