Marketing Scientific and Technical Information
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American Documentation Institute
Category=JHB
Channel Intermediaries
Channel Members
Channel Selection Strategies
Componential Segmentation
Conjoint Measurement
consumer needs assessment
Control Group's Attitudes
Control Group’s Attitudes
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Individual User Differences
information acquisition strategy
Information Infrastructure
information management
Interstate Commerce Commission
Kendall Rank Correlation Test
knowledge dissemination
market segmentation
market segmentation strategy
Marketing Failure
marketing theory
marketing theory application in science
National Library
National Technical Information Service
Organization's Competitive Environment
organizational information systems
Organization’s Competitive Environment
Post-implementation Testing
scientific and technical information policymaking
Standard Industrial Classification
STI Policy
user behavior analysis
User Loyalty
Product details
- ISBN 9780367020927
- Weight: 620g
- Dimensions: 145 x 229mm
- Publication Date: 07 Jun 2019
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Creating and disseminating scientific and technical information (STI) can be likened to producing and distributing a product or service. Although this view is natural to marketing scholars and practitioners, it is not one that has been extensively applied to STI policymaking and research. This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the STI context. It includes the work of distinguished marketing scholars who have analyzed STI marketing from such perspectives as consumer needs assessment, information acquisition strategy, market segmentation, and product design.
