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Marketing Strategies for Central and Eastern Europe

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advertising development
Aristidis Bitzenis
Caleb Southworth
Category=JHB
Cee Country
consumer behaviour analysis
Craft Businesses
Craft Companies
Cumulative FDI Inflow
Direct Marketing Channel
Dirk Panhans
Dovile JurYte
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Evgeny Vinokurov
Export Credit Agencies
External LOC
FDI Inflow
FDI Policy
foreign direct investment
Gdp Growth Rate
Gediminas Ramanauskas
Greenfield Investments
Internal LOC
international market entry research
International Monetary Fund
J?Pokriv?K
Jan Drahokoupil
John Marangos
Lutz Kaufmann
Middle Sized Companies
Mikhail Balaev
NATO Membership
Nordic Firms
Pavel Ciaian
Per HGselius
Polish Teenagers
risk management strategies
Russian Food Markets
small and medium enterprises
Social Influence Principles
Social Influence Tactics
Social Proof Principle
SP
Total FDI
transition economies
UK Wholesaler
Young Men

Product details

  • ISBN 9781138718265
  • Weight: 580g
  • Dimensions: 156 x 234mm
  • Publication Date: 15 Jun 2018
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.
About

Stewart Arnold Baltic Region Research Programme, Hull University Business School, University of Hull, Hull, UK. Petr Chadraba Kellstadt Center for Marketing Analysis and Planning, DePaul University, Chicago, USA.

Reiner Springer Department of International Business, University of Economics and Business Administration, Vienna, Austria.