Marketing Strategy
Regular price
€43.99
A01=Jenna Tiffany
actionable marketing insights from global brands
adaptable marketing models
adapting marketing models for evolving markets
AI in marketing strategy
aligning marketing with organizational goals
Author_Jenna Tiffany
Category=KJC
Category=KJS
competitive advantage through marketing strategy
cross-sector marketing applications
data-driven marketing optimization
data-led marketing decision making
digital marketing
digital marketing strategy
Disney marketing case study
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
evidence-based marketing strategy
executive marketing strategy guide
expert marketing perspectives
financial impact of marketing decisions
future-proof marketing strategies
generative AI for marketers
global brand marketing insights
governance in marketing strategy
implementing marketing strategy across industries
industry-specific marketing strategies
informed marketing decision-making
integrating AI into marketing plans
Jenna Tiffany
Kogan Page
leadership in marketing innovation
marketing basics
marketing change management
marketing environment scanning tools
marketing expertise
marketing governance best practices
marketing KPIs
marketing leadership toolkit
marketing performance metrics
Marketing plans
marketing ROI measurement frameworks
marketing strategy
marketing strategy for digital transformation
marketing strategy frameworks
marketing strategy playbook for executives
marketing techniques
marketing trend adaptation
measuring marketing success
optimizing marketing performance
optimizing marketing resource allocation
real-world marketing case studies
senior marketer career advancement
senior marketing leadership guide
senior marketing strategy best practices
step-by-step marketing strategy development
strategic marketing environment analysis
strategic marketing planning tools
strategic marketing roadmap
strategic use of AI in marketing
sustained business growth through marketing
Product details
- ISBN 9781398621725
- Weight: 666g
- Dimensions: 156 x 234mm
- Publication Date: 03 Oct 2025
- Publisher: Kogan Page Ltd
- Publication City/Country: GB
- Product Form: Paperback
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WINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition)
WINNER: Business Book Awards 2022 - Sales & Marketing category (first edition)
How can senior marketing leaders develop and implement a proven strategy to deliver measurable results?
Marketing Strategy offers a clear, authoritative framework designed for senior professionals seeking to lead with confidence in a rapidly evolving marketing landscape. In this new edition, Jenna Tiffany incorporates the latest insights on Generative AI and features expert perspectives from global brands like Disney. It provides proven strategic models and tools for informed decision-making, helping leaders navigate governance, financial impact and industry trends to deliver sustained business growth.
You'll learn how to:
- Master key models to analyze the marketing environment strategically
- Implement adaptable frameworks across industries with step-by-step guidance
- Leverage real-world examples and expert interviews for actionable insights
- Measure and optimize marketing success using data-led decision making
- New to this edition: Generative AI, new real-world examples and perspectives, online resources - PowerPoint slides
Developed for senior marketing executives, this guide equips you to lead strategy development that aligns with organizational goals and delivers clear ROI.
Themes include: Strategic models, Leadership, Data-led decision making, Financial impact, Industry trends
Jenna Tiffany, based in London, UK and Lisbon, Portugal is Founder and Strategy Director at marketing agency Let'sTalk Strategy and is recognized as one of the top 50 marketers to follow in the world. A Chartered Marketer and awarded fellow of the IDM, she has worked with brands such as Shell, Hilton and World Duty-Free, and is an elected member of the prestigious DMA UK Email Marketing Council. Jenna Tiffany is also an international conference speaker, qualified teacher and a thought-leader on marketing trends.
