A01=Jenna Tiffany
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Author_Jenna Tiffany
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Category1=Non-Fiction
Category=KJC
Category=KJS
COP=United Kingdom
Delivery_Delivery within 10-20 working days
digital marketing
digital marketing strategy
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
marketing basics
marketing expertise
marketing KPIs
Marketing plans
marketing techniques
PA=Available
Price_€50 to €100
PS=Active
softlaunch
Product details
- ISBN 9781789667431
- Weight: 750g
- Dimensions: 162 x 240mm
- Publication Date: 03 May 2021
- Publisher: Kogan Page Ltd
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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WINNER: The BookFest Spring Book Awards 2022 - Marketing category
WINNER: Business Book Awards 2022 - Sales & Marketing category
Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany.
Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and - crucially - how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization's long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them.
Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.
Jenna Tiffany, based in London, UK and Lisbon, Portugal is Founder and Strategy Director at marketing agency Let'sTalk Strategy and is recognized as one of the top 50 marketers to follow in the world. A Chartered Marketer and awarded fellow of the IDM, she has worked with brands such as Shell, Hilton and World Duty-Free, and is an elected member of the prestigious DMA UK Email Marketing Council. Jenna Tiffany is also an international conference speaker, qualified teacher and a thought-leader on marketing trends.
