A01=Shelby D. Hunt
Ama Definition
Author_Shelby D. Hunt
Bridge Laws
Category=KJS
competition
competition models
Convergent Realism
Differential Advantage
empiricism
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
generalizations
hunt
Inductive Statistical Explanation
lawlike
lawlike generalizations
Lawlike Statements
logical
Logical Empiricists
Market Offerings
Market Orientation Strategy
market process analysis
Market Segmentation Strategy
Marketplace Positions
NAICS Level
objectivity in research
offerings
Pe Rc
perfect
Perfect Competition
Perfect Competition Theory
Personal Moral Codes
phenomena
philosophy of marketing science
Proximal Stimuli
Renewal Competence
Resource Advantage Theory
scientific methodology
statements
Superior Financial Performance
Suppe 1977b
Ta Ge
theory construction
Uninterpreted Reality
Weber's Law
Weber’s Law
Product details
- ISBN 9780765623638
- Weight: 1065g
- Dimensions: 174 x 246mm
- Publication Date: 15 Mar 2010
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
