Marketing Tourism, Events and Food 2nd edition
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€47.99
A01=Craig Hirst
A01=Dr Craig Hirst
A01=Dr Richard Tresidder
A01=Richard Tresidder
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Author_Craig Hirst
Author_Dr Craig Hirst
Author_Dr Richard Tresidder
Author_Richard Tresidder
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Category1=Non-Fiction
Category=KJS
Category=KNS
Category=KNSG
Category=KNSH
COP=United Kingdom
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
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events
food
Language_English
marketing
PA=Available
Price_€20 to €50
PS=Active
semantics
social media
softlaunch
THEF
tourism
Product details
- ISBN 9781910158319
- Dimensions: 189 x 246mm
- Publication Date: 30 Nov 2016
- Publisher: Goodfellow Publishers Limited
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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* A guide to experience marketing within the Tourism, Hospitality, Events and Food (THEF) industries;
* Looks at the specific nature of marketing within these industries using international examples and theories to evaluate the ways in which experiences; * Fully supported with a route map to guide the reader through the book;
* Contains end of chapter review questions and case studies to consolidate learning.
Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions. It analyses areas such as marketplace value and value creation, consumers and consumption, taste and identity, sustainability and power, as well as semiotics and commercial myth making, and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.
Divided into 10 chapters for easy semester teaching it covers issues such as:
* Traditional Approaches to Marketing in THEF (Parts 1 & 2)
* Marketing Perspectives and Value Creation
* Consumers and Consumption of THEF; Making sense of your marketing audience
* Semiotics and Meaning in THEF Marketing
* THEF Experiences
* Taste, taste makers and THEF Marketing
* Social media marketing, brand community and communities of consumption
* Sustainable Marketing in THEF
It concludes by offering a fresh approach to marketing within Tourism, Hospitality, Events & Food, synthesising the experiential approach offered within this book and traditional approaches to marketing within the sector.
