A01=Ian Linton
Author_Ian Linton
brochures
Business Process
Category=KJS
consultancy
corporate
Corporate Brochure
corporate learning strategies
customer
customer relationship management
direct
Direct Mail Letter
Direct Marketing
Direct Marketing Campaign
educational service marketing
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eq_business-finance-law
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eq_nobargain
eq_non-fiction
Face To Face
Follow
Hold
Improve Marketing Performance
Independent
Industry Training Organizations
integrated communications planning
Integrated Marketing
Integrated Marketing Programme
Internal Training Department
letter
mail
Maintenance
Marketing Performance
Marketing Programmes
Personal Development
Product Development Programme
professional training programme marketing
Profit Related Pay
programmes
relationship
Relationship Marketing Programmes
satisfaction
seminar promotion techniques
Training Consultancy
training needs analysis
Training Services
Training Training Training
Worthwhile
Product details
- ISBN 9780566075490
- Weight: 612g
- Dimensions: 174 x 246mm
- Publication Date: 16 Oct 1997
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Ian Linton’s book is designed to help both corporate training departments and specialist training organizations. It shows how to use modern marketing and communication techniques to increase current course uptake, win support for future activity and build long-term relationships with customers and trainees. The author first analyses the marketplace for training services. He goes on to review the main marketing methods, including advertising, direct mail and seminars, and explains how to determine and apply the most appropriate mix as part of an integrated approach. He then deals with developing and maintaining productive relationships with the parties involved and finally advises on managing the marketing process. The emphasis throughout is on the practical, with checklists, worked examples and case histories from a wide range of market sectors.
Ian Linton is a consultant and writer with extensive experience in marketing professional services. He is the author of more than 20 business books.
