Marketing with Strategic Empathy
Regular price
€45.99
A01=Claire Brooks
Age Group_Uncategorized
Age Group_Uncategorized
Author_Claire Brooks
automatic-update
Category1=Non-Fiction
Category=KJC
Category=KJMV7
Category=KJS
consumer behaviour
consumer insight
COP=United Kingdom
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
market research
marketing strategy
PA=Available
Price_€20 to €50
PS=Active
softlaunch
strategic planning
Product details
- ISBN 9780749477547
- Weight: 395g
- Dimensions: 158 x 235mm
- Publication Date: 03 Aug 2016
- Publisher: Kogan Page Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success.
Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.
Claire Brooks is president and managing director of ModelPeople Inc, a global branding company offering branding insights and strategic solutions to a wide range of international clients. Claire has almost 30 years' experience in brand management, brand planning and strategic market research with Fortune 500 companies and advertising agencies in both Europe and the US.
