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Marketing with Strategic Empathy

Claire Brooks
€45.99
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A01=Claire Brooks
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Author_Claire Brooks
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Category1=Non-Fiction
Category=KJC
Category=KJMV7
Category=KJS
consumer behaviour
consumer insight
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Language_English
market research
marketing strategy
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Price_€20 to €50
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softlaunch
strategic planning

Product details

  • ISBN 9780749477547
  • Weight: 395g
  • Dimensions: 158 x 235mm
  • Publication Date: 03 Aug 2016
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Description

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success.

Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.
About Claire Brooks
Claire Brooks is president and managing director of ModelPeople Inc, a global branding company offering branding insights and strategic solutions to a wide range of international clients. Claire has almost 30 years' experience in brand management, brand planning and strategic market research with Fortune 500 companies and advertising agencies in both Europe and the US.

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