20-50
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B01=Carol Smallwood
B01=Kerol Harrod
B01=Vera Gubnitskaia
Category1=Non-Fiction
Category=GL
COP=United States
Delivery_Delivery within 10-20 working days
eq_isMigrated=2
eq_nobargain
Language_English
NC
PA=Available
Price_€20 to €50
PS=Active
softlaunch
Product details
- ISBN 9780786465439
- Weight: 404g
- Dimensions: 178 x 254mm
- Publication Date: 13 Mar 2012
- Publisher: McFarland & Co Inc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.
A Michigan resident, Carol Smallwood has practiced in school, public and special libraries. Her primary interest is practical librarianship, and she is the author of journal articles and editor of numerous books. Vera Gubnitskaia has worked as a library manager, consultant, and reference librarian in public and academic libraries in Russia and the United States. She has contributed chapters to several professional publications, edited multiple anthologies, and published book reviews. She is currently an art fellow at Crealde School in Winter Park, Florida. Kerol Harrod, Denton, Texas, librarian, is the creator, writer and co-producer for the children’s television show Library Larry’s Big Day.
