Martketing: The Heart and Brain of Brand

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Product details

  • ISBN 9781910649862
  • Weight: 318g
  • Dimensions: 203 x 203mm
  • Publication Date: 30 Aug 2016
  • Publisher: LID Publishing
  • Publication City/Country: United Kingdom
  • Language: English
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Javier Lamelas was previously Group VP Marketing of the Coca Cola Company where he led global campaigns and worldwide marketing initiatives. He is now the CEO of Top Line MARTKeting.

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