Masculinity in Chinese Digital Culture

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A01=Yuhua Wu
Author_Yuhua Wu
Category=FMW
Category=JBCC1
Category=JBCT1
Chinese digital games
Chinese fandom
Critical discourse analysis
Danmei
eq_bestseller
eq_fantasy
eq_fiction
eq_isMigrated=0
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Fanfiction
forthcoming
Game narratives
Game system
Gender
Hegemonic masculinity
Masculinity
MMO
Narrativization of ludic elements
Slash
System fiction

Product details

  • ISBN 9781801360043
  • Weight: 454g
  • Dimensions: 153 x 229mm
  • Publication Date: 10 Nov 2026
  • Publisher: Anthem Press
  • Publication City/Country: GB
  • Product Form: Paperback
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Over the last 15 years, Chinese videogames and fan production have become spaces where state-sanctioned gender norms are reproduced, altered, and challenged. This book analyzes the representation of masculinity in the Massively Multiplayer Online Role-Playing Game (MMORPG) Jianxiaqingyuan Online (Jian 3) (2009) and how fanfiction writers either reproduce or transform these representations. By doing so, the book contributes to game studies by providing insights into how masculinity is represented in Chinese MMORPGs and exploring the ideological implications of the relationship between games and fanfiction. It also contributes to fan studies by showcasing the different textual and rhetorical strategies used by fanfic writers to negotiate with state-sanctioned gender norms.

Yuhua Hanna Wu’s research focuses on digital media, especially focusing on digital games from the perspectives of fan studies, cultural studies, and gender studies.

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