Mass Communications and Media Studies
Regular price
€31.99
14 days return policy
Shipping & Delivery
A01=Peyton Paxson
Author_Peyton Paxson
Category=GTC
Category=JBCT
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Product details
- ISBN 9781501329982
- Weight: 480g
- Dimensions: 150 x 228mm
- Publication Date: 17 May 2018
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter’s topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going ‘viral’, interactive advertising, tv industry consolidation, ‘the internet of things’, conflicting ideas of net neutrality and their continuing implications in a more-connected world.
Peyton Paxson, J.D., Ph.D., is the author of a series of nine supplemental texts for high school and middle school students, called Media Literacy: Thinking Critically About. He teaches at Middlesex Community College, in Massachusetts, USA. For more information, visit www.peytonpaxson.com.
