Mass Moralizing
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€62.99
A01=Phil Hopkins
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applied ethics
Author_Phil Hopkins
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Category1=Non-Fiction
Category=DSB
Category=HPQ
Category=JBCT
Category=JFD
Category=QDTQ
communications
consumer culture
consumerism
continental philosophy
COP=United States
cultural sociology
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_biography-true-stories
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ethics
journalism
Language_English
marketing
mass communications
mass marketing
media studies
moral philosophy
moral theory
narrative
narrative identity
PA=Available
philosophy of communication
Price_€50 to €100
propaganda
PS=Active
rhetoric
softlaunch
storytelling
Product details
- ISBN 9781498513579
- Weight: 395g
- Dimensions: 149 x 231mm
- Publication Date: 24 Mar 2017
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today’s brand marketing, which largely focuses on creating an emotional attachment to a brand rather than directly promoting a product’s qualities or features. Phil Hopkins explores these narratives’ influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other. He closely studies the relationship between three interrelated dynamics: the power of narrative in the construction of identity and world, the truth-telling pretenses of mass marketing, and the growth of moralizing as the primary moral discourse practice in contemporary consumer culture. Mass Moralizing scrutinizes the way marketing speaks to us in explicitly moralistic terms, significantly influencing how we think about ourselves and our moral possibilities.
Phil Hopkins is professor of philosophy at Southwestern University.
