Mass-Observation at the Movies

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audience behaviour analysis
audience studies
Bolton
british cinema
british history
British social research
Category=ATF
Category=JBCT
Category=NHTB
cinema-going trends in Britain
eq_art-fashion-photography
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
film industry history UK
mass-observation
MOA
qualitative observation methods
Second World War culture
social history
social research
war cinema
war film
war propaganda
war-time britain
wartime cinema audiences

Product details

  • ISBN 9781138980556
  • Weight: 920g
  • Dimensions: 156 x 234mm
  • Publication Date: 20 May 2016
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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The Mass Observation social research organisation (1937 to early 1950s), a pioneering independent effort aimed at education, specialised in material about everyday life in Britain and recorded material through a panel of around 500 volunteer observers who maintained diaries or replied to open-ended questionnaires known as directives.

The collection of papers on film is one of the largest collections on a single theme produced by Mass-Observation but before this book was originally published in 1987 very little of the film material had been put into print. This anthology presents a selection from the Mass-Observation archive which offers unique insights into cinema-going trends, particularly in the years of the Second World War. This is a great reference work on the role of the cinema in national morale and other social effects during the war years with details of people’s behaviour at the cinema and their opinions of the films and the newsreels they saw at the movies.

Jeffrey Richards, Dorothy Sheridan