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Mastering Fashion Buying and Merchandising Management

Tim Jackson | David Shaw
€42.99
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A01=David Shaw
A01=Tim Jackson
Author_David Shaw
Author_Tim Jackson
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Category=KJMV9
Category=KNP
Category=KNSX
design
distribution
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
supply chain
supply chain management
Trends

Product details

  • ISBN 9780333801659
  • Weight: 340g
  • Dimensions: 152 x 232mm
  • Publication Date: 16 Nov 2000
  • Publisher: Bloomsbury Publishing PLC
  • Publication City/Country: GB
  • Product Form: Paperback
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Description
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
About David Shaw | Tim Jackson

TIM JACKSON is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion business

DAVID SHAW is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and Burton

They are authors of Mastering Fashion Marketing

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