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Mastering Fashion Marketing

Tim Jackson | David Shaw
€42.99
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A01=David Shaw
A01=Tim Jackson
Author_David Shaw
Author_Tim Jackson
brand
branding
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communication
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Product details

  • ISBN 9781403919021
  • Weight: 620g
  • Dimensions: 156 x 234mm
  • Publication Date: 22 Dec 2008
  • Publisher: Bloomsbury Publishing PLC
  • Publication City/Country: GB
  • Product Form: Paperback
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Description
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
About David Shaw | Tim Jackson

Tim Jackson is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion business

David Shaw is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and Burton

They are authors of Mastering Fashion Buying and Merchandising Management

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