Mastering Global Business Development and Sales Management
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Product details
- ISBN 9781482226232
- Weight: 220g
- Dimensions: 156 x 234mm
- Publication Date: 03 Aug 2020
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Hardback
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Mastering Global Business Development and Sales Management focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. This book differentiates itself by providing the essence of international sales management.
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- Shows how to develop a marketing and sales strategy for globalization
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- Details regional versus country-specific profiles
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- Explains what all sales personnel need to know about export trade compliance, logistics, and supply chain operations
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- Provides sales and negotiation skill sets
Thomas A. Cook is the former CEO of American River International, a company that has specialized in the time-sensitive and unique handling needs of the communications, broadcast, and high-tech industries for more than 16 years.
