A01=Tim Hannagan
Author_Tim Hannagan
business
Category=KJC
Category=KJM
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
leadership
management
marketing
Organisation
organization
stakeholder
strategic management
strategic marketing
strategic planning
strategy
Product details
- ISBN 9780333927465
- Weight: 360g
- Dimensions: 155 x 235mm
- Publication Date: 28 Nov 2001
- Publisher: Bloomsbury Publishing PLC
- Publication City/Country: GB
- Product Form: Paperback
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Mastering Strategic Management provides a clear and insightful exploration of the complex issues faced by managers today. Organisations face constant change as a result of competitive pressures, political changes, social developments and technological progress. Strategic management is a plan of action to enable an organisation to succeed in this changing world through the dynamic management organisation and leadership of private and public sector companies and institutions.
This book describes and analyses all these issues and explains the process of meeting the needs of an organisation's customers and other stakeholders.
TIM HANNAGAN is an Educational Consultant and a writer. He has worked for companies in the UK and abroad in sales, marketing, and general management. He has also worked in the public sector in further and higher education including over ten years as Principal and Chief Executive of a Further Education Corporation. He has written a range of books on business and management subjects including Mastering Statistics.
