Mastering Strategic Marketing For Specialty Pharmaceuticals: A Hands-on Guide
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Adoption
Ansoff
Artificial Intelligence
Author_Radenne Franck
BCG
Biologics
Biopharmaceutical
Biotechnology
Brand Planning
Business
Business Models
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Category=KNDC
Cell And Gene Therapies
Commercialization
Communication
Customer
Data
Deployment
Digital Health
Education
Engagement
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FDA
Forecasting
Healthcare Professional
Industry
Innovation
Insights
Job To Be Done
Journey
KPIs
Launch Excellence
Leverage And Pain Points
Life Cycle Management
Loss of Exclusivity
Mapping
Market
Market Research
Maslow
Medical Device
Medtech
Metrics
Mitigation
Omnichannel
Opinion Leader
Orphan
Patent
Patient
Payer
Performance
PESTEL
Pharmaceutical
Porter
Portfolio Management
Positioning
Pre-Launch Readiness
Prescriber
Pricing
Promotion
Regulatory
Risk
Sales
Segmentation
Specialty
Stakeholder
Strategic Analytics
Strategic Marketing
Strategy
SWOT
Value
Product details
- ISBN 9789819806362
- Publication Date: 15 Aug 2025
- Publisher: World Scientific Publishing Co Pte Ltd
- Publication City/Country: SG
- Product Form: Hardback
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In today's rapidly evolving pharmaceutical and biotech industries, effective marketing plays a crucial role in ensuring that the right drug reaches the right patient. This book offers a transformative journey into the heart of strategic marketing in the biopharmaceutical industry, with a special focus on specialty medicines. It provides a wealth of insights, concepts, frameworks, definitions, and examples that transcend industry boundaries, offering a roadmap for success to marketers in biopharmaceuticals, making it highly relevant for the MedTech sector as well.The book delves deeply into strategic topics such as strategic analysis, forecasting, customer segmentation, pre-launch readiness, launch execution, strategic brand planning, portfolio management, life cycle management, and communication strategy. It leaves no stone unturned in its mission to unlock the secrets of strategic marketing and optimize the value of any product for internal and external stakeholders. By combining commonly used industry concepts and tools in a step-by-step approach, the book introduces new, pioneering models focused on innovation management, portfolio strategy, and life cycle management.While the book does not cover operational aspects such as promotion or education tactics, it provides a solid foundation in the strategic principles that underpin these tactics.Whether readers are novices eager to learn or seasoned professionals seeking fresh perspectives, this book offers a comprehensive and insightful exploration of strategic marketing principles essential for success in today's competitive landscape. With its wealth of resources and practical guidance, it serves as an indispensable companion on the path to strategic marketing excellence in the life sciences industry.
