Masters of Advertising Copy (RLE Marketing)
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€63.99
advertising
advertising axioms
Advertising Copy
advertising copy style
Advertising Man
Advertising Writer
Bath Tub
Believable Advertising
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consumer psychology
corporate social responsibility
Croquet Mallet
Dear Public
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Fireless Cooker
General Advertising
history of American advertising copywriting
Industrial Copy
Mail Order Advertising
marketing
mass production era
Men's Fields
Men’s Fields
Mother Yeast Cell
persuasive communication
print media marketing
Pure Rubber
Retail Advertising
retail advertising strategies
Sample Sweeper
Shredded Wheat Biscuit
Simple Effectiveness
Sincere Proof
Tea Pot
United States Rubber Company
Vice Versa
Web Cord
White Space
Young Man
Product details
- ISBN 9781138995697
- Weight: 740g
- Dimensions: 156 x 234mm
- Publication Date: 11 Dec 2015
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.
Multivolume collection by leading authors in the field
