Maucher and Malik on Management
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€38.99
A01=Farsam Farschtschian
A01=Fredmund Malik
A01=Helmut Maucher
Author_Farsam Farschtschian
Author_Fredmund Malik
Author_Helmut Maucher
Category=KJM
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9783593500256
- Weight: 680g
- Dimensions: 16 x 23mm
- Publication Date: 21 Mar 2014
- Publisher: Campus Verlag
- Publication City/Country: DE
- Product Form: Hardback
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They are maxims of the successful corporate leader: good managers always focus on their companies, never on themselves; good managers view themselves as being servants to, rather than masters of, the whole; and good managers run their businesses with the goal of achieving long-term success, not as if their companies were short-term profit-generating machines. In this collection, Fredmund Malik and Farsam Farschtschian focus on one exemplary manager: Helmut Maucher, the former Nestle CEO who turned his company into a powerful global enterprise without being distracted by passing fads. The resulting book - a combination of interviews, essays, and other works by Maucher - offers a unique exchange of ideas between three of the world's corporate management pioneers.
Helmut Maucher is honorary president of Nestle AG. Fredmund Malik is a management theorist, entrepreneur, and best-selling author. He is founder and chairman of Malik Management. Farsam Farschtschian is director of Deutsche Bank.
