Mbusiness: The Strategic Implications of Mobile Communications
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A01=Stuart Barnes
applications
AU System
Author_Stuart Barnes
Category=KC
Category=KJ
Category=KJMK
devices
enterprise digital transformation
Enterprise Mobility
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Field Force Automation
location-based services
mobile commerce strategy
mobile security protocols
network
NTT
NTT DoCoMo
Online Banking
operators
PDA
PDA Device
portals
POS
range
Rich Ads
service
short
Short Range Wireless
Short Range Wireless Connectivity
Short Range Wireless Technologies
SPT.
strategic mobile technology adoption
technology
Technology Acceptance Theory
WAP Forum
WAP Gateway
WAP Phone
WAP Service
WAP Site
wireless
Wireless Advertising
wireless business models
Wireless Communication Unit
Wireless Data Services
Wireless Fidelity
Wireless Transport Layer Security
wireless value chain
Product details
- ISBN 9781138435100
- Weight: 650g
- Dimensions: 156 x 234mm
- Publication Date: 28 Jul 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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MBusiness: The Strategic Implications of Mobile Communications presents recent theory and evidence on wireless information technologies and their application in business. Such information is useful in both the classroom and for interested practitioners contemplating new technological developments.MBusiness is a very fast moving area and consequently there is a need to provide relevant material for those who wish to understand the subject. This text provides recent teachings, moving beyond existing wireless technology publications, and differentiates itself strongly via its emphasis on the strategic business application of mobile communications. It stands apart by virtue of the degree of academic rigour with which it tackles the material and is an excellent resource for teaching and learning in the classroom.
