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Meanings of Audiences

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Andrei Smirnov
Arab Public Opinion
Arab Street
audience agency
Bengali Cinema
Bengali Viewers
broadcasting
Category=GTC
Category=JBCT
Category=NH
China's Media Reform
Chinese Audience
Chinese Communication Research
Civil Society
Colonial Administrations
communication power dynamics
comparative audience discourse analysis
content
cross-cultural media studies
diasporic media consumption
Discerning Viewer
DVD Shop
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
girl
Gongmin Shehui
Harmonious Society
Internet Audiences
Long Horns
market
media audience theory
media regulation history
People's Daily Overseas Edition
People’s Daily Overseas Edition
public
Public Engagement
Public Opinion Supervision
publications
research
SARFT
service
Shimin Shehui
super
Super Girl
televisual
United Daily News
Vice Versa
White Haired Girl

Product details

  • ISBN 9780415837293
  • Weight: 453g
  • Dimensions: 156 x 234mm
  • Publication Date: 29 Aug 2013
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

In today’s thoroughly mediated societies people spend many hours in the role of audiences, while powerful organizations, including governments, corporations and schools, reach people via the media. Consequently, how people think about, and organizations treat, audiences has considerable significance.

This ground-breaking collection offers original, empirical studies of discourses about audiences by bringing together a genuinely international range of work. With essays on audiences in ancient Greece, early modern Germany, Soviet and post-Soviet Russia, Zimbabwe, contemporary Egypt, Bengali India, China, Taiwan, and immigrant diaspora in Belgium, each chapter examines the ways in which audiences are embedded in discourses of power, representation, and regulation in different yet overlapping ways according to specific socio-historical contexts.

Suitable for both undergraduate and postgraduate students, this book is a valuable and original contribution to media and communication studies. It will be particularly useful to those studying audiences and international media.
About
Richard Butsch is Professor of Sociology and Film and Media Studies at Rider University, New Jersey, USA. He is author of The Making of American Audiences from Stage to Television, 1750 to 1990 and The Citizen Audience: Crowds, Publics, and Individuals, and editor of For Fun and Profit: The Transformation of Leisure into Consumption and Media and Public Spheres. He is currently writing a book tentatively titled Screen Culture: A Global History. Sonia Livingstone is a professor at the Department of Media and Communications, LSE. Her research examines children, young people and the internet; media and digital literacies; the mediated public sphere; audience reception, the public understanding of communications regulation. Her sixteen authored or edited books include Making Sense of Television (1998), Audiences and Publics (2005), The Handbook of New Media (2006), Media Consumption and Public Engagement (2010) and Media Regulation (2012).