Measure What Matters

3.82 (111 ratings by Goodreads)
Regular price €27.50
A01=Katie Delahaye Paine
accountability
accountability metrics
Age Group_Uncategorized
Age Group_Uncategorized
Author_Katie Delahaye Paine
automatic-update
business accountability
business data
business data management
business metrics
Category1=Non-Fiction
Category=KJSP
communications measurement
COP=United States
Delivery_Delivery within 10-20 working days
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
Language_English
marketing data
marketing measurement
marketing metrics
online data
online metrics
PA=Available
PR measurement
Price_€20 to €50
PS=Active
social media data
social media measurement
social media metrics
softlaunch

Product details

  • ISBN 9780470920107
  • Weight: 454g
  • Dimensions: 158 x 231mm
  • Publication Date: 05 Apr 2011
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: US
  • Product Form: Hardback
  • Language: English
Delivery/Collection within 10-20 working days

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In an online and social media world, measurement is the key to success

If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.

Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

  • Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around
  • Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences
  • Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate

Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

KATIE DELAHAYE PAINE is the publisher of KDPaine's Measurement Blog and The Measurement Standard, the first blog and newsletter for marketing professionals dedicated entirely to measurement and accountability. For the past two decades, she has been a measurement consultant to some of the world's most admired companies, including SAS, Raytheon, and Cisco.