advanced media management strategies
advertising sector economics
Book Publishing Industry
broadcast
Broadcast Television
cable
Cable Industry
Cable Operators
Cable System
Cable Systems
Cable Television
Carroll Doctrine
cash
Category=JBCT
Category=KNT
Common Carrier
Dateline NBC
DVD
economic decision models
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
flow
FM Station
Impact
industry
international communication markets
Large MSOs
Local Advertising
Media Economics
Media Industry
media industry analysis
NBC
NCTA
operating
Operating Income
operators
Over-the Air Television
Pay Tv
Personal Radio Services
publishing sector trends
radio
regulatory policy media
systems
TCI
Telecommunications
television
Product details
- ISBN 9781138834255
- Weight: 566g
- Dimensions: 152 x 229mm
- Publication Date: 29 Jun 2015
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics.
Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses.
Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas.
Alison Alexander, James Owers, Rod Carveth, C. Ann Hollifield, Albert N. Greco
