Media Effects

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advertising
Advertising Effects
attitude
Bibliometric Studies
Category=GTC
Category=JBCT
cognitive neuroscience
communication studies
cross-cultural communication
digital media
education
emotion
Enhance User
Enhance User Engagement
entertainment
Entertainment Overcoming Resistance Model
EPPM
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
health
Health Message Effects
Holistic Thinking Style
identity
Japanese Tv Drama
Loss Message Framing
mass communication theory
Media Effects Models
Media Effects Research
Media Effects Scholars
Media Effects Theories
media neuroscience methods
media psychology
Media Psychophysiology
Media Violence
Media Violence Exposure
Message Effects Research
narrative persuasion
Online Health Information Seeking
persuasion
political communication effects
Pornography Consumption
public relations
Reinforcing Spiral Model
Selective Exposure
social media
technology
Tv Message
violence
Violent Media Content
virtual reality media research
Young Men

Product details

  • ISBN 9781138590182
  • Weight: 970g
  • Dimensions: 178 x 254mm
  • Publication Date: 25 Jun 2019
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students.

This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes new chapters on narratives, positive media, the self and identity, media selection, and cross-cultural media effects. As scholarship in media effects continues to evolve and expand, Media Effects serves as a benchmark of theory and research for the current and future generations of scholars.

The book is ideal for scholars and for undergraduate and graduate courses in media effects, media psychology, media theory, psychology, sociology, political science, and related disciplines.

Chapter 16 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Mary Beth Oliver is the Bellisario Professor of Media Studies in the Bellisario College of Communications at Pennsylvania State University, USA, where she also serves as Co-Director of the Media Effects Research Laboratory.

Arthur A. Raney is the James E. Kirk Professor of Communication in the College of Communication and Information at Florida State University, USA.

Jennings Bryant is CIS Distinguished Professor Emeritus at the University of Alabama, USA.