Media Management – A Comparative Analysis of European and American Systems
Regular price
€46.99
A01=Boguslaw Nierenberg
Age Group_Uncategorized
Age Group_Uncategorized
Author_Boguslaw Nierenberg
automatic-update
Category1=Non-Fiction
Category=AG
Category=KJ
COP=Poland
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
PA=Available
Price_€20 to €50
PS=Active
softlaunch
Product details
- ISBN 9788323339908
- Weight: 350g
- Dimensions: 160 x 234mm
- Publication Date: 06 May 2016
- Publisher: Uniwersytet Jagiellonski, Wydawnictwo
- Publication City/Country: PL
- Product Form: Paperback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole.
Boguslaw Nierenberg is vice dean of financial affairs and head of the department of media management and economics at Jagiellonian University. He is also vice chairperson of the committee on media and culture management at the Polish Academy of Arts and Science.
